WE STARTED WITH
WHAT WAS already
ON THE JOB SITE.

Our founder is a commercial diver. Before that, he spent years as a fighter, wrestler, and bodybuilder, so he knew the supplement aisle from the inside — which products are built to work, and which are built to sell.

On the job site, hydration came from whatever packets the crew handed out — cheap, sugary, and built to be distributed by the case rather than to actually work.

So he went looking for something better at the store. The better options weren't much better. Read the label on most hydration powders and you'll find sugar near the top, with a modest dose of electrolytes trailing behind it.

That's a fine formula for a sports drink. It's the wrong formula for a twelve-hour shift.

Rather than guess, we brought in functional medicine nutritionists and functional trainers to build the formula — people who work with recovery and performance for a living. The goal was a product where every ingredient had a reason to be there, in a form and an amount that could be defended.

That was the other half of the problem. Long days on a job site run on caffeine, and the standard delivery method is a can — loaded with sugar, gone in twenty minutes, and repeated three more times before the shift ends.

We already had an electrolyte base we trusted. So we built on it: 350mg of caffeine in a single stick, from two forms — Caffeine Citrate and Caffeine Anhydrous — for a steady, reliable lift. Plus Alpha GPC for focus and NMN for the cellular side of energy production.

One stick. That's the whole idea. Enough to carry a hard day, with hydration built into the same serving instead of working against it.

350mg is a real dose — roughly four cups of coffee. One stick per day is the limit, it isn't for everyone, and we say so plainly everywhere Amplify appears. If you want the electrolytes without the caffeine, that's what Replenish is for.